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About Michael Jannicelli




Michael Jannicelli created over 100 products, under 3 different brands that are still being sold in over 10 countries world wide, his brands currently influence youth across the globe. Featured in over 100 print publications, television talk shows, major motion pictures and national radio stations. Mike brings a dynamic background in consumer goods and entertainment space, “He can get a meeting with just about anyone.”  A self-proclaimed business fire starter, he is a successful entrepreneur with several startups. Mike was co-founder and Vice President of Bliss beverage USA, a leading beverage beverage company……. and President co-founder of SOCKO INTERNATIONAL. It was the fastest growing privately held beverage company in the United States (Forbes magazine) and leading energy drink brand which owned and developed HOGAN ENERGY (with Hulk Hogan) and RAW ENERGY WWE all with the help of his partners and friends, Eric Bischoff and Jason Hervey. where he developed extensive distribution across the US and international markets, including Wal-Mart, GNC, 7-ELeven, Tesco and Circle K. Mike J. is an Arizona State graduate and is passionate about sports, nutrition, building businesses and brands.

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